BIO
– Myesha K Banks has had a passion for self-empowerment and motivational speaking for as long as she can remember. From her earliest roots growing up in Brooklyn New York, to attending school at Virginia State University and now living in Atlanta Georgia, Myesha has always gravitated toward helping others. Over the course of over a decade working in the Criminal Justice System in various roles including Domestic Violence Prevention and School Safety, Myesha gained a great deal of experience assisting troubled individuals overcome emotional trauma and hardships. As a result of her own adversities and personal struggles along the way, Myesha founded “Time to be Established” a multifaceted corporation designed to give people the tools and abilities to conquer their weaknesses and become more successful. Time to be Established or simply TTBE, was built from the ground up and not only provides services such as Keynote Event Speaking, Small Group Lectures and Life Couching, but it can also be found on every major social media platform including Instagram, YouTube, Facebook, TikTok and X (formerly known as Twitter).
Myesha has even produced numerous podcasts including series such as “Blackout” and most recently “Tap in Podcast by TTBE”. Anyone who truly knows Myesha would consider her a visionary as she is constantly dreaming of the next project. She is never satisfied to be content and is always striving to find another platform to share her message. Driven by her desire to succeed in every undertaking, Myesha has even published a book titled Spiritually Busy and has just created a line of TTBE products for sale. As Myesha’s voice continues to spread across the globe and reaches new audiences, it only seems natural that her message of overcoming obstacles and finding success will continue to change people’s lives for the better.
What inspired you to start your business and what inspired you in the early stages?
I started my business out of necessity and purpose. I was inspired by my own journey—navigating uncertainty, setbacks, and moments where I felt unseen yet deeply called to more. In the early stages, what inspired me most was the desire to create something meaningful from pain, to turn my experiences into a platform that could uplift others. I didn’t begin with perfect clarity or abundant resources; I began with conviction. I believed that if I could help even one person feel less alone and more empowered, the work would be worth it.
Can you share a significant turning point in your business that shaped its direction?
A major turning point came when I realized my message was bigger than my comfort zone. I stopped trying to fit into what I thought success should look like and leaned fully into authenticity. That shift—from performing to purpose—reshaped everything. I began speaking, writing, and creating from lived experience rather than polished perfection. That decision aligned my business with impact instead of approval, and it’s when my work truly began to resonate with people on a deeper level.
How do you define your brand’s mission and values, and how do they influence your daily operations?
My brand’s mission is to empower people to rise—especially in seasons where life feels uncertain or unkind. At the core of my values are authenticity, faith, resilience, service, and integrity. These values guide every decision I make, from the content I create to how I engage with others. I operate with intention, ensuring that what I offer is honest, encouraging, and rooted in purpose. I believe impact is created when values are lived daily, not just stated.
What strategies do you use to maintain strong connections with your customers?
Connection is built through consistency, transparency, and listening. I prioritize showing up authentically, sharing real stories, and engaging directly with my audience. I don’t just speak to people—I speak with them. Whether through conversations, feedback, or shared experiences, I create space for my audience to feel heard and valued. Trust is cultivated when people know the brand sees them as humans, not transactions.
What are the biggest challenges you have faced as a business owner and how did you overcome them?
One of the biggest challenges I’ve faced has been navigating doubt—both external and internal—while building something without a traditional blueprint. There were moments of financial uncertainty, emotional fatigue, and waiting longer than expected for results. I overcame those challenges by staying anchored in my purpose, surrounding myself with encouragement, and choosing persistence over fear. I learned that resilience isn’t about avoiding hardship—it’s about continuing to rise in the middle of it.
Can you describe a mistake you made in your business and how did you overcome it?
One of the biggest mistakes I made early on was trying to do everything myself. I believed that working harder meant working alone, and that mindset led to burnout and delayed growth. I overcame this by learning the power of alignment—seeking mentorship, setting boundaries, and trusting others to support the vision. That shift taught me that sustainable success isn’t built on exhaustion, but on collaboration and clarity.
How do you see your business in the next 5 to 10 years?
In the next five to ten years, I see my business as a global platform for empowerment and transformation. I envision expanding into media, live events, digital education, and publishing—creating spaces where people can grow personally, professionally, and spiritually. More than scale, I see impact: stories changed, lives restored, and communities strengthened through purpose-driven content and experiences.
What legacy do you hope to live with your brand?
The legacy I hope to leave is one of courage, authenticity, and hope. I want my brand to be remembered as a reminder that rising is possible—even in the middle of adversity. If people walk away believing more in themselves, embracing their story, and choosing resilience over fear, then the legacy has been fulfilled. My brand isn’t just about success—it’s about significance.
How do you foster a positive company culture and motivate your team?
I foster a positive culture by leading with transparency, empathy, and purpose. I believe people perform best when they feel seen, valued, and aligned with a shared mission. I encourage open communication, celebrate progress—not just outcomes—and model the same standards I expect from my team. Motivation comes from reminding everyone that the work we do matters and that each person plays a vital role in the bigger vision.
What qualities do you look out for when hiring new team members?
I look for integrity, teachability, and alignment with purpose. Skills can be taught, but character, work ethic, and mindset are essential. I value people who are self-motivated, solution-oriented, and willing to grow—not just professionally, but personally. Most importantly, I look for individuals who believe in the mission and understand that the work we do is about impact, not just output.
Drop 5 quotes that you love and you live by.
1. “You don’t rise by avoiding the storm—you rise by learning how to stand in it.”
2. “Purpose will always demand more of you than comfort.”
3. “What you survive can become what you serve.”
4. “Consistency will take you where motivation cannot.”
5. “Delayed does not mean denied.”
What will you tell aspiring brand owners and entrepreneurs that are just starting out?
Start before you feel ready and stay committed when it gets uncomfortable. Don’t wait for perfect timing, perfect resources, or perfect confidence—clarity comes through action. Protect your vision, learn from mistakes, and remember that building something meaningful takes time. Growth is rarely loud in the beginning, but consistency compounds. Keep showing up.
One thing you’d tell your 18-year-old self?
Trust the process, even when it doesn’t make sense yet. You don’t have to rush becoming who you’re called to be—growth takes time, and every delay is developing something in you that success alone never could. Keep going, even when you’re unsure. You’re not behind.
A book or song that changed your life.
The Alchemist — This book reminded me that purpose is a journey, not a destination. It taught me to trust intuition, honor the process, and understand that what’s meant for you won’t miss you—even if the road there isn’t linear.
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